The Dudes Factory in Berlin was founded in 2010 by a group of friends with the aim of building a streetwear brand that would allow them to develop their interests and their lifestyle. The main idea of the brand is to combine a fresh creative process with the passion for art, music, culinary arts, and a wide range of other subcultures such as skateboarding, tattoos and graffiti. All elements that characterize the style and the  graphics of The Dudes collections.