Roy Roger's was the first ever Italian jeans brand. In fact, the company was established just after WWII, in 1949, when its founder Francesco Bacci embarked on a journey in the USA looking for a company to produce his jeans. The brand’s name was chosen after meeting an interesting character, a tailor who travelled all over the US calling on the ranches to mend people’s clothes, whose name was indeed Roy Rogers. Today, in addition to boasting a great, superbly made denim collection, the company’s personality is expressed through a total look collection with a marked metropolitan feel. In our online store you will find the whole selection of the best Roy Roger's jeans and trousers!