The history of the Reebok brand dates back to 1895 when the English craftsman Joseph William Foster made the first ever spiked running shoes. Since that day the company’s success in the sports world, and especially the Olympic games, escalated. The actual turning point for the company happened in the 80s with the launch of the Pump system that allowed the shoe fit to be adjusted, perfectly adapting the shoe to the foot. Today Reebok is back in the limelight with lines inspired by the great artists of the metropolitan scene such as Keith haring or Jean Michel Basquiat and with the new ultralight model Fury Lite.

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