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New Balance
New Balance was born in 1906 when William J. Riley started producing the first arch support insoles to improve shoe comfort. For a great many years the New Balance brand catered for a niche market as the shoes were sold by word of mouth. In the 70s, when the running phenomenon exploded, the company became very successful to the point of eventually becoming a global behemoth, whose quality materials, technical features and careful finishes are appreciated worldwide. Today, New Balance does not only stand for technical research and quality, but also for lifestyle, as a matter of fact the Men’s New Balance brand is an icon for a number of subcultures especially in music and sport.
