MEDICOM TOY was founded in 1996 with the motto "we create things that we really want and do not conceive products only on the basis of marketing". Starting with KUBRICK in 2000 and with BE @ RBRICK in 2001, the brand creates design and characters from movies, TV, video games and pop culture. BE @ RBRICK, the bear-shaped figure, is introduced in the occasion of the 100th anniversary of the creation of the bear, as a "bear in digital version". Today, BE @ RBRICK is known as an "artistic game" and has been the subject of collaborations with major brands, achieving global success.

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