The Diadora brand was founded in a small laboratory for the production of mountaineering boots, nothing to do with the world of sports that the Italian brand would takeover in the following decades.
Dia-Dorea, from the Greek "share gifts and honours", is the meaning of the Diadora brand’s name. Sharing success and team spirit are in the company’s DNA, values that led Diadora to become one of the most appreciated footwear brands ever.
In the last ten years Diadora was strongly revamped by enhancing the factors that made it a landmark for millions of sportspeople over the years – style and technical features.
Find in our online store the selection of retro-running sneakers directly from Diadora’s historical archives and the special makeup Diadora Camaro for Nuvolari