Levi's Strauss & Co.
Levi's, a long history of discoveries, experimentation, patents and worldwide conquests. It’s 1853 and the history of denim is about to begin.
Levi's They should be credited with having "officialised" the birth of blue jeans, with having made the history of denim and a large part of pop culture.
Levi's jeans are still a cult for all generations, an indispensable piece in anyone's wardrobe, whether classic 501s, wide, skinny or ripped, light, dark or medium wash they suit any style.
Find out about the history of the iconic American jeans brand.